Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing strategies may include content marketing, social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, and more. The goal of digital marketing is to reach and engage with target audiences in a cost-effective and measurable way